Social media has dramatically transformed the relationship between brands and their customers, and the cosmetics industry is no different. Today’s consumers expect brands to have an online presence on platforms such as Facebook, Twitter, Instagram and YouTube, and this is likely to be consumers’ first interaction with your brand, before they ever see your own landing page.
For beauty and …
Cosmetics and beauty products are about looking and feeling your best, but these days, it’s not enough for a product to be good quality, effective or long-lasting; it must also be “healthy”.